Reiki Dogs: Evaluating a blog and the use of social media

In my search for a second blog in my area of work that uses social media effectively, I came across Reiki Dogs. Lisa has been blogging regularly since 2008, with an average of 1-2 articles a month, and has had 34,884 views of her blog to date. Clearly people are finding and reading her blog! Her articles can be on the lengthy side, but the content is interesting, informative, and at times thought-provoking. However, I noticed that there is no topic index, and considering the number of posts in the archives it would be really helpful to have a list of tagged topics.

In the right-hand column of her blog, Lisa has links to her main website (which is separate from her blog, possibly because the blog is hosted by Blogger instead of WordPress). There is also a link to her Facebook page where you can “like” her business. Unfortunately, both of these links are rather hidden among photos and advertisements, and I feel it would be better to highlight these more prominently at the top of her blog.

When I did some more searching using Google I discovered that Lisa also has a Linked In profile, a YouTube profile with videos of her work, and a Facebook profile (in addition to her page) with public posts about her work. In addition, she recently published an ebook on Amazon.com, is a regular writer for OmTimes ezine, and was voted as a “Readers Choice Finalist” on About.com for Favourite Reiki Teacher. Wow! These are all amazing achievements, and clearly Lisa has built a great reputation for herself and her healing work online, so why aren’t these things being promoted on her blog? Again, there could be links on her blog to these other social media platforms.

I think it is great that Lisa is using all of these different sites to share her expertise and grow her business, and her blog is a great opportunity to link all of these resources together and really showcase her work. With almost 35,000 views of her page, the blog is definitely an effective social media tool for her, but it could be even more effective in getting the message out with a few small tweaks such as the ones that I have noted.

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