In my ADL310 course on social media marketing we were assigned a textbook to read as part of our homework. Why choose a textbook when social media itself can teach us the basics? There are blogs on WordPress telling us how to use WordPress; tweets on Twitter with links to articles about using Twitter, and I’m willing to bet I could find a Facebook page telling me the best way to create a page on Facebook. So what is the usefulness of a text on social media?
Recently I have come across numerous helpful articles online with tips on how to use social media marketing effectively, from creating great blog content, using Pinterest for marketing, mistakes to avoid on Linked In, and even the best time of day to tweet. The majority of these articles are blog posts between 500 and 2,500 words, and they are designed to catch your attention, give you a handful of helpful ideas or interesting facts, and then send you on to the next article in the blog. These posts are short and to the point, exposing you to a lot of ideas in a brief amount of time.
If you want to drill deeper into some of these concepts though, something more detailed is required. A text on social media marketing allows the reader to expand their knowledge and really get comfortable with a particular aspect of social media, whether they want to learn how to improve the design of their website, write a e-book, or use a specif platform like Google+ more effectively.
In ADL310 our required reading is The Zen of Social Media Marketing, named one of the top 10 best social media marketing books of 2013. In my opinion Shama Kabani’s book is a great guide to social media marketing for beginners and those looking to learn more, with easy to follow advice and helpful insights. Her suggestions were easy for me to grasp and implement right away. I have gained confidence quickly and already seen positive results from following her advice.
Wouldn’t books on social media marketing become outdated in a short amount of time though, as trends shift and social media platforms evolve and emerge? Sure, some books might not have as much impact 2-3 years after their publishing date, but others such as Shama’ Kabani’s book have been updated with new information and re-released as a new edition.
In fact, seeing the value in her book has lead me to follow her on Twitter as well. Not only have I learned from the information published in her book, but I can continue to learn from Shama through social media itself by reading her tweets. So a great social media marketing book can also lead us to a great social media marketing mentor.
To discover some more fantastic books on social media marketing, check out these 17 social media books that will make you a better marketer.